Ned’s Bake was looking to expand into other venues and offerings outside of their flagship South Yarra store. Our client was sophisticated and honest, and we needed the brand to reflect this. We developed a brand mark that evoked a warm and personal feel, and paired it with a timeless colour palette.

Working with Words by Nuance, we shared stories of special European memories told by Ned and his team, and paired them with illustrations so customers could dine at the bakery and read tales of the people behind the brand.